Retailers expecting happy holiday spending


TO HAVE THE HAPPIEST OF HOLIDAYS THIS YEAR, BASED ON WHAT SHOPPERS ARE SAYING THEY’RE WILLING TO SPEND. NEWS FOUR TUCSON’S CHRIS CLACKUM SAYS, SOME STORES ARE GETTING AGGRESSIVE TO MAKE SURE THOSE CUSTOMERS ARE COMING INSIDE INSTEAD OF GOING ONLINE. (NATS: SHOPPERS) FOR THE FIRST TIME EVER… A HOLIDAY SHOPPING SURVEY BY THE NATIONAL RETAIL FEDERATION SHOWS MORE CONSUMERS PLANNING TO DO MOST OF THEIR SHOPPING THIS YEAR.. ON THE INTERNET. (S/ ANA SERAFINSMITH / NATIONAL RETAIL FEDERATION :14 :16) “OUR SURVEY FOUND THAT 59% OF AMERICANS ARE GOING TO BE SHOPPING ONLINE FOR THIS HOLIDAY SEASON” IN MANY CASES, ONLINE INSTEAD OF INSTORE… AND EITHER WAY… PROJECTED TO SPEND ON AVERAGE 9 HUNDRED, 67 DOLLARS ($967).. ON MAINLY HOLIDAY GIFTS. SO, THE RETAIL FEDERATION’S ANA SERAFIN SMITH SAYS BRICK AND MORTAR STORES, ARE GETTING AGGRESSIVE AT GETTING THEIR SHARE. (S/ ANA SERAFINSMITH / NATIONAL RETAIL FEDERATION :39 :49) “SO, BRANDS LIKE WALMART, TARGET, SEARS AND MANY OTHERS HAVE ALREADY ANNOUNCED SOME REALLY CREATIVE THINGS THAT THEY’RE GOING TO BE DOING FOR THE MONTH OF NOVEMBER TO MAKE SURE THAT THEY’RE GOING TO DRIVE THAT CONSUMER INTO THEIR STORES” WALMART’S BRINGING IN SANTAS FOR THE KIDS… AND THROWING 20,000 HOLIDAY PARTIES AT ITS NEARLY 5,000 STORES ACROSS THE COUNTRY… WHILE SEARS IS GETTING A JUMP ON BLACK FRIDAY, OFFERING, THROUGH THANKSGIVING WEEKEND, UP TO 50% OFF EVERYTHING IN THEIR STORES. … ALL TO GET FOOT TRAFFIC ! (S/ ANA SERAFINSMITH / NATIONAL RETAIL FEDERATION 1:13 1:21) “ONCE YOU’RE IN THE PHYSICAL RETAIL STORE, YOU’RE GONNA SAY ‘ OH, I FORGOT, I SHOULD BUY THIS, TOO’ FOR SOMETHING COMPLETELY DIFFERENT THAN WHAT YOUR ORIGINALLY PURCHASING FOR” TO COUNTER, AMAZON LAUNCHED ITS THIS YEAR.. CYBER MONDAY IS FORECASTED TO BE THE LARGEST ONLINE SHOPPING DAY IN HISTORY.. WITH $6.6 BILLION IN ONLINE SALES PREDICTED UP 16.5 PERCENT FROM 2016. IT’S A BIG WIN FOR THE

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